Microsoft has dumped its 25 year old logo and the new logo design appears to ensure that a consistent user experience can be delivered across all platforms, from PCs and phones to tablets and television.
This change in the logo also shows the company’s focus on the tile-centric Metro interface, which it uses in the Windows Phone platform, XBOX 360 and the upcoming Windows 8 and Office suite.
Rather than the previous emblem, which only had the name of the company, this new logo has Microsoft written in Segoe font on the right and square with four tiles, reminiscent of the Metro UI (now called the Modern UI style), on the left.
The new Microsoft logo is already on the company website and in retail stores. It will be soon seen in advertisements as well as intra-organizational communications.